Through Uber’s newly rolled out mobility media division, advertisements will be available across the application to help marketers target riders based on their recent travel history and geographic destination, The Wall Street Journal reports. “Journey ads” will also enable single brands to sponsor a riders’ entire trip, showing different ads while the user is waiting for the car, traveling and upon reaching their destination. An Uber spokeswoman said aggregated data, not users’ individual data, is shared with advertisers and users can opt out of ad targeting at any time.
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