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Daily Dashboard | Leak reveals Facebook ad campaign targeting teens' emotional states Related reading: Osano acquires WireWheel




Ars Technica reports on leaked documents that allegedly reveal a targeted and little-known advertising campaign aimed at users as young as 14. The 23-page document discovered and published by The Australian purports to detail advertising campaigns that target "moments when young people need a confidence boost." The document offers a list of emotional states the company can pinpoint, including "worthless," "insecure," "defeated," "anxious," "silly," "useless," "stupid," "overwhelmed," "stressed" and "a failure." The document, which was leaked out of the Facebook Australia office, also allegedly reveals attempts by Facebook to help advertisers find out when young users are interested in "looking good and body confidence" or "working out and losing weight." Facebook Australia said it is investigating the incident and "will undertake disciplinary and other processes as appropriate." 
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