Car companies have become increasingly open to adding artificial intelligence sensors to vehicles for safety purposes, but the evolving technology poses privacy concerns, Vice reports. While AI developers Cerence, Affectiva, Xperi and Eyeris have deals with automakers to roll out emotion- and object-detecting systems inside vehicles, the collection and storage of data pulled from the monitoring systems could be put toward targeted advertising. "That data is tremendously valuable, from a monetization perspective, to the advertisers," Affectiva Chief Marketing Officer Gabi Zijderveld said.
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