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Daily Dashboard | ICO fines Emma's Diary 140K GBP for selling data for political purposes Related reading: A view from DC: Is your privacy notice stuck in the ’90s?




The U.K. Information Commissioner’s Office has fined Emma’s Diary 140,000 GBP for illicitly gathering and selling information that was later used for political purposes. Emma’s Diary sold the data to Experian Marketing Service, which created a database for the Labour Party in order to profile and send marketing materials to users during the 2017 General Election. The ICO found Emma’s Diary’s privacy policy failed to notify users that their data could be used by political parties, a violation of the Data Protection Act 1998. “The ICO is committed to monitoring data brokers, political parties and online platforms and using new audit and enforcement powers so that the public can have confidence that parties and political campaign groups are complying with the law,” said U.K. Information Commissioner Elizabeth Denham. Editor's Note: Colin Bennett recently wrote about the ICO's investigation in this post for Privacy Perspectives
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