The value of consumer data privacy is based on evolving awareness to technology along with social and cultural norms. The IAPP’s first-ever "Privacy and Consumer Trust" report shines a global light on what consumers think about privacy and the companies that collect, store and use their data. The report answers high-level questions concerning how people around the world think and feel about their privacy and general reactions to industry privacy practices. The IAPP Resource Center carries a member-exclusive full report and a more broad overview.
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Consumers will go to great lengths to obtain privacy

IAPP Senior Westin Research Fellow Müge Fazlioglu, CIPP/E, CIPP/US, provided her observations on the report and other consumer trust trends, ultimately showing how privacy and trust are "intertwined" as consumers gain greater awareness.
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