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Show Daily | How the heck does ad tech work? Related reading: What is life without cookies?



Anyone paying attention to the ad tech space can tell you there's been a growing tension among its players on the future of the industry. Can ad tech continue to operate as it has before the EU shifted its legal landscape on data protection and privacy, or will it have to shift to a new model in order to be compliant? But it’s hard to follow it all if you don’t understand the mechanics of ad tech in the first place. If you’re not hitting today’s half-day workshop on the topic, be sure to catch the Network Advertising Initiative’s William Lee, CIPP/US, and AppNexus’ Grant Nelson, CIPP/US, present AdTech 101: The Evolution of Online Advertising Technology and Privacy Policy, at 11:45 a.m. tomorrow, and make sure to read Angelique Carson’s Privacy Advisor piece ahead of time to understand the current ad tech climate.
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