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Daily Dashboard | Google's Fledge gains popularity among advertisers Related reading: US government insights on proposed EU-US Data Privacy Framework redress



Fledge, a Google cookie replacement retargeting solution is gaining supporters after being introduced for testing in the advertising technology industry, Adweek reports. Fledge, an acronym for “first locally executed decision groups experiment,” was considered by testers to be “a more viable cookie replacement than other solutions on the market because it mimics the existing processes of digital advertising while cutting out any identifier that could link people with their browsing history.”
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