Bloomberg reports Google announced it plans to stop sharing contextual content information to those who participate in its ad auction. As of this upcoming February, Google will no longer disclose the type of content on a website, nor will it reveal where an ad may appear on a page. “This change will help avoid the risk that any participant in our auctions is able to associate individual ad identifiers with Google’s contextual content categories,” Google Senior Project Manager of User Trust and Privacy Chetna Bindra wrote in a blog post. Bindra added Google will continue to work with the Irish Data Protection Commission as it investigates how the company processes data in advertising transactions.
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