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Daily Dashboard | Google to allow sites to block targeted ads under CCPA Related reading: Notes from the IAPP, Dec. 13, 2019

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Google announced websites and apps that use its advertising tools will have the ability to block personalized ads to California internet users to help them comply with the California Consumer Privacy Act, Reuters reports. Entities selling ads through AdSense or Ad Manager can choose to no longer send personalized ads to users with internet addresses in California or any person around the world who does not want their data sold. When the “restricted data processing” is activated, Google said ads will only be based on data such as the user’s city-level location. Google also announced it has made changes to its policy on political ads.
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