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United States Privacy Digest | FTC addresses deception through generative AI, explores cloud data security Related reading: Understanding marketing privacy: Overlooked aspects, key questions and practical audits

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  • U.S. Federal Trade Commission Division of Advertising Practices attorney Michael Atleson wrote a post regarding the "deeper, emerging threat" of deceiving consumers through generative artificial intelligence. Atleson cited chatbots, voice clones and deepfakes as the more common deployments that "generate realistic but fake content quickly and cheaply," subsequently putting consumers at risk. 
  • The FTC announced a request for information on cloud computing providers in the contexts of competition and data security. With data security, the agency is seeking to better understand "the extent to which certain segments of the economy are reliant on cloud service providers" and "the security risks associated with the industry's business practices." More specifically, the FTC wants to hear about impacts to specific industries, including health care, finance, transportation, e-commerce and defense. The RFI deadline is 22 May.
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