The European Data Protection Board released a statement on the use of personal data for political campaigns. The EDPB acknowledges political campaigns “increasingly rely” on personal data to target voters; however, the use of predictive tools and other methods to process data poses privacy risks to data subjects. The EDPB cited several key points it wishes political parties to observe before the next set of elections this year. Political campaigns are advised to explain to voters why they have received a message, as well as inform citizens about their data rights, writes EDPB Chair Andrea Jelinek, who also covered campaigns’ obligations under the EU General Data Protection Regulation.
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