The European Data Protection Board issued a nonbinding opinion on the legality of pay-or-consent models in the context of obtaining valid consent to process personal data. The EDPB ruled, "in most cases," large online platforms offering a binary choice between paying to prevent personal data from being processed for behavioral advertising or consenting to targeted advertising does not align with the EU General Data Protection Regulation. IAPP Staff Writer Alex LaCasse reports on the major takeaways from the ruling.
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