TOTAL: {[ getCartTotalCost() | currencyFilter ]} Update cart for total shopping_basket Checkout

Daily Dashboard | DAA, NAI Each Release Mobile Privacy Rules Related reading: On the pitfalls of reputation economics

rss_feed
APF17_WebBanner_300x250-COPY
OneTrust_Square Banner_300x250_DD_ROS_01_19
PrivacyCore_ad_300x250-01

The Digital Advertising Alliance (DAA) has unveiled its long-anticipated mobile privacy code. The rules state that ad networks and other related third parties should provide notification for online behavioral advertising—also known as cross-app advertising—with a provided opt-out. Additionally, ad networks and app developers must obtain opt-in consent from users for geolocation and address-book data collection, MediaPost News reports. The grace period for implementation is expected to be nine to 12 months, potentially longer. The DAA is also working on an AdChoices opt-out icon for mobile apps. DAA counsel Stu Ingis said, “We envision that there will be an app that has the AdChoices icon in it, that consumers can download…Through the app, consumers can exercise choice with respect to all of the third parties.” The Network Advertising Initiative has released its final version of mobile privacy rules as well.
Full Story

Comments

If you want to comment on this post, you need to login.