The Digital Advertising Alliance (DAA) has released new guidelines for displaying privacy icons in video ads, MediaPost reports. Ad Marker Implementation Guidelines for Video Ads includes technical specifications for the size and placement of the AdChoices icons in video ads. Unlike the recommendations for display and mobile ads, the DAA has said the icon can be placed in any of the four corners of a video ad. “Given that player formats and the positioning of player controls may vary among video ads, implementing companies may choose alternative corners so as to avoid conflicts in user interaction,” the DAA states in its 12-page release. Meanwhile, California Attorney General Kamala Harris has released consumer tips on mobile location tracking, including an information sheet called, Location, Location, Location: Tips on Controlling Mobile Tracking.
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