TechCrunch reports on the CNIL’s warning to Vectaury and how it could shape future interactions between ad tech companies and regulators. The data protection authority informed Vectaury consent is not valid when passed to another company through a contractual relationship if the company cannot confirm consent themselves. The CNIL’s message could impact Google, which was criticized earlier this year when publishers complained the tech company forced them to gather consent on its behalf. The Vectaury case could also have an impact on real-time bidding for data. “It demonstrates in a concrete example that involved investigators going into physical premises and checking the machines — it demonstrates that even one small company was receiving tens of millions of people’s personal data in this illegal way," said Brave Chief Policy & Industry Relations Officer Johnny Ryan.
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