BBB National Programs' Children’s Advertising Review Unit found the owner of a children’s mobile application game violated the U.S. Children’s Online Privacy Protection Act. The company, Tilting Point Media, also violated CARU’s self-regulatory Guidelines for Advertising and for Children’s Online Privacy Protection. Per COPPA and CARU guidelines, companies cannot collect the personal information of users under age 13. However, CARU reviewers were able to use the app posing as a 10-year-old and could consent to receive “personalized” advertising. Upon receiving CARU’s notice, Tilting Point “proactively” addressed the concerns raised.
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