The Washington Post reports privacy activist Alastair Mactaggart is launching a 2020 ballot initiative in California aimed at increasing rights and protections on personal data. Under Mactaggart's initiative, the use or sale of health records, financial records and precise location would all require data subjects' consent while subjects have the ability to block use for targeted ads. Other key aspects of the plan include the creation of a California agency to enforce privacy protections, tougher penalties for violations involving children ages 16 and under, and transparency with companies' secret algorithms. "Privacy, I think, demands a greater set of protections," Mactaggart said. (Registration may be required to access this story.)
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