On Wednesday, the Digital Advertising Alliance announced an extension of its AdChoices program beyond the desktop. AppChoices, an app consumers can download (with an attendant web page), allows consumers, for example, to choose not to allow advertisers to target them based on their location on mobile devices like phones and tablets. Now, why would a company like xAd, whose very business model involves targeting consumers by location, want to participate in such a program? IAPP Publications Director Sam Pfeifle talks with Monica Ho, SVP of marketing at xAd, about operationalizing AppChoices for The Privacy Advisor.
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