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Via their email campaigns, “Canadian politicians may be violating Canada's Anti-Spam Legislation (CASL), the very law they helped enact,” MediaPost reports. Citing a study from Toronoto-based itracMarketer, an email marketing and CASL compliance software provider, the report suggests, “Canadian politicians may need a more compliant marketing staff because every political party failed at providing clear consent and permissions on their email collection pages.” The study looked at the country’s four major political parties’ email marketing, the report states, noting examples of CASL violations itracMarketer found include “not having a clear unsubscribe process, failure to explain the type of content they would send to potential subscribers and not providing a physical address on email collection pages.”
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