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Daily Dashboard | Analyzing the major considerations for adtech privacy law compliance Related reading: A view from DC: Is your privacy notice stuck in the ’90s?



There are five key considerations advertising technology companies should evaluate to ensure they comply with jurisdictional data privacy laws for user opt-outs or opt-ins, Baker McKenzie Partner Lothar Determann and IAPP Westin Research Fellow Andrew Folks, CIPP/US, write. They said the main areas of focus include which data processing activities trigger opt-in or -out requirements and what specific adtech entities are bound by such laws. Editor's note: The IAPP Research and Insights Team created an infographic highlighting major adtech developments in 2023. 
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