German Green MEP Jan Philipp Albrecht, known for his work navigating the General Data Protection Regulation through the European Parliament, says the proposed ePrivacy Regulation will prompt businesses to change their business models from the current online advertising ecosystem, EUobserver reports. Reforms in the regulation include cookies on websites. Albrecht says citizens will pay for quality content and that the regulation "will maybe support the media industry in getting there." Critics of the regulation, however, including the European Newspaper Publishers Association, say the reforms will stymie free online journalism and allow the bigger players in the market to consolidate. ENPA President Carlo Perrone said, "The regulation will impact directly at the heart of press revenues in the digital environment." Editor's Note: During last week's IAPP Europe Data Protection Congress, German MEP Birgit Sippel said the regulation will "abolish surveillance-driven advertising."
If you want to comment on this post, you need to login.