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Daily Dashboard | Ad industry wants meeting over Apple privacy changes Related reading: Notes from the IAPP Europe Managing Director, 25 Sept. 2020

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MediaPost reports members of the Partnership for Responsible Addressable Media are trying to organize what they deem an "urgent" meeting with Apple on its privacy changes. In an open letter to Apple, PRAM said the move to eliminate advertising tracking will leave advertisers "starved of a vital source of revenue" while "critical functionality grinds to a halt across the advertising supply chain." Meanwhile, IBM launched new tools for marketers to obtain ad insights without the use of third-party cookies or identifiers.
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