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Daily Dashboard | A view from Brussels: Behavioral advertising is an unstoppable current Related reading: Notes from the Asia-Pacific region, 3 May 2024

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The European Data Protection Board's opinion on the pay-or-consent models being deployed by large online platforms as a legal construct to support behavioral advertising, is generating unprecedented aggravation and heated opinions, IAPP Managing Director, Europe, Isabelle Roccia, CIPP/E, writes. Detailing the EDPB's decision and its implications, Roccia said, "behavioral advertising is to legal bases what the Privacy Shield was to data transfers: one of the most recent and visible waves, but part of a current that appears unstoppable."
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