Original broadcast date: Oct. 20, 2020
What comes after the end of third-party cookies? Marketers, advertisers and publishers have long relied on third-party cookies for tracking, data collection, and ad personalization and targeting. As browser providers move to offer more transparency, third-party cookies are being deprecated. In this session, we review the timeline for third-party cookies and the current privacy landscape and ecosystem that is driving the changes. We also cover the opportunity for quality first-party data collection and strategies for building trust with your audience.
Dave Cohen, CIPP/E, CIPP/US, Knowledge Manager, IAPP
Claire Feeney, Director, OneTrust PreferenceChoice