This report from the ICO clarifies their views on advertising technology, specifically the use of personal data in real-time-bidding, as well as understanding the data protection practices within RTB and how different data protection laws apply to RTB.
ICO Guidance: Update report into adtech and real time bidding (June 2019)
Approved
CIPM, CIPP/A, CIPP/C, CIPP/E, CIPP/G, CIPP/US, CIPT
Credits: 3
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