In this white paper from the Mobile Marketing Association, they give marketers a practical look at where cross-device marketing is today, what it might look like for the future, and how marketers can use it to fully understand their customers.
How Cross-Device Marketing Works
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In November, the Federal Trade Commission (FTC) will host a workshop on cross-device tracking for marketing and advertising purposes. It's not that device-tracking is a new practice, but the number of devices each person uses has significantly increased over time, meaning lucrative opportunities for...
Cross-device Tracking: An FTC Report
This report describes the FTC’s November 2015 Cross-Device Tracking Workshop, which included discussions about how cross-device tracking works, the benefits and challenges of cross-device tracking, and industry efforts to address the privacy and security implications of this practice. It concludes b...