In this white paper from the Mobile Marketing Association, they give marketers a practical look at where cross-device marketing is today, what it might look like for the future, and how marketers can use it to fully understand their customers.
How Cross-Device Marketing Works
Approved
CIPM, CIPP/A, CIPP/C, CIPP/E, CIPP/G, CIPP/US, CIPT
Credits: 2
Related Stories
A milestone for privacy self-regulation
2
For privacy professionals, staying on top of the accelerating news cycle can seem like a full-time job, given the flood of daily coverage around topics ranging from data breaches to policy debates, legislative proposals, and technological shifts.
One piece of recent news is worthy of some extra att...
DAA's Cross-Device Guidance enforcement begins February 1
The Digital Advertising Alliance has announced the enforcement phase of its Cross-Device Guidance will begin Feb. 1. The Advertising Self-Regulatory Council of the Council of Better Business Bureaus and the Data & Marketing Association's corporate responsibility team will start taking complaints...
A top 10 privacy checklist for smart devices
As the Internet of Things and connected devices become more ubiquitous in the marketplace, they bring with them many privacy and data security complexities surrounding the collection and use of personal information. The Federal Trade Commission has made clear that IoT is at the forefront of consumer...
The Privacy Pitfalls of Cross-Device Tracking
In November, the Federal Trade Commission (FTC) will host a workshop on cross-device tracking for marketing and advertising purposes. It's not that device-tracking is a new practice, but the number of devices each person uses has significantly increased over time, meaning lucrative opportunities for...
FTC Cross-device Tracking Report
January, 2017
The Federal Trade Commission released a report on cross-device tracking, including descriptions of the technology used to track consumers across multiple devices, the benefits and challenges associated with tracking users, and industry efforts to remedy those issues. While the report ...