Direct Marketing (EU specific)

In the context of data protection law, direct marketing can be defined as personal data processed to communicate a marketing or advertising message. This definition includes messages from commercial organisations, as well as from charities and political organisations. While direct marketing is offered in the General Data Protection Regulation as an example of processing for the legitimate interest of an organization, it also says the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing, which includes profiling to the extent that it is related to such direct marketing.

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