Cross-device identification: How to identify customers across devices and channels

This paper from Experian is a technical dissection of some of the approaches that are being used in cross-device identification across the industry and their own suggestion as to the most effective method.



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CIPM, CIPP/A, CIPP/C, CIPP/E, CIPP/G, CIPP/US, CIPT
Credits: 2

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