Building a Privacy Program That Drives Value

Privacy. Security. Risk. 2016 

Aileen Cronin, Associate General Counsel and Managing Director, Information and Compliance, Alaska Airlines; Aaron Weller, CIPM, CIPP/US, CIPT, FIP, Managing Director, PwC

Privacy is continually in the headlines, so why is it often difficult to acquire additional funding for one’s privacy program? Hear from the experiences of PwC’s Privacy and Consumer Protection Practice and others on how privacy programs may obtain increased budgets by demonstrating the value that organizational data can provide. We will explore the pros and cons of three types of business cases—compliance, risk and value—with a focus on the growing trend of privacy programs aligning themselves with the value propositions of data governance functions. By taking your program to the next level by enabling the organization’s data use strategy to drive new consumer insights and the potential for increased operational efficiencies, you can help transform the privacy program into a strategic business partner.

What you’ll take away: 

  • Understand how to redefine the privacy services offered and rebrand the privacy office to the business leaders
  • Hear specific examples of how the privacy office can collaborate with other functions such as data governance and marketing to help drive value from corporate data
  • Gain insights on building the next-generation privacy office that is a strategic business partner