Sens. Jay Rockefeller (D-WV) and Ed Markey (D-MA) have introduced legislation that would require data brokers to be transparent about their data collection practices and provide consumers with opt-outs and would give the Federal Trade Commission civil penalty authority to enforce it, Broadcasting & Cable reports. The Data Broker Accountability and Transparency Act of 2014 (DATA Act) would also provide consumers with a means to correct data collected on them and prohibit brokers from being deceptive about their data collection. Markey said, “The data broker industry has for too long operated in the shadows, compiling dossiers on millions of Americans,” adding, “It is time to shine a light on this industry.” Last December, Rockefeller held a hearing and published a report on the industry.
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