The Boston Globe this weekend looked at new trends in mobile tracking—even if “tracking is a dirty word” now, according to Eric Rosenblum, COO at Drawbridge, a start-up that is “observing your behaviors and connecting your profile to mobile devices.” Thus, advertisers are now able to connect desktop browsing with mobile devices based on app downloads and other indicators. Other firms, like Flurry, Velti and SessionM are doing similar work in helping advertisers like Ford, American Express and Expedia better target potential customers, according to the report. For many advertisers, the report says, “cookies are becoming irrelevant.”
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