Zeotap raised $18.5 million in an extension of a Series C round of funding for a customer identity platform, TechCrunch reports. The platform uses a company’s first-party data combined with other sources to help understand users. “Managing consent is top of mind here, while making the most of first-party assets,” Founder and Chief Privacy Officer Projjol Banerjea, CIPT, said. Meanwhile, startup OSOM plans to introduce privacy-focused hardware and software in 2021 that gives users more control over their data.
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