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Daily Dashboard | YP Acquires Sense Networks Related reading: The latest on the shift away from cookies



Search and advertising company YP has confirmed its acquisition of Sense Networks, Tech Crunch reports. YP’s David Lebow confirmed that “acquiring Sense’s technology, with its ability to create custom consumer profiles for use in mobile ad targeting, will give YP a real competitive advantage,” the report states. Lebow has suggested the deal is part of YP’s shift from more traditional publishing models to “placing a premium on technology.”
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