The UK's three largest mobile operators, O2, Vodafone and EE, have launched mobile payment service Weve and have shared information about a new mobile targeted ad service, Computing reports, prompting memories of privacy scandals past for at least one analyst. Weve CEO David Sear has said, however, “We believe we are creating a new standard in privacy, because it is difficult for consumers who don't really know what the deal is, they don't know whether they are giving that data to someone and if that data is being used responsibly, and who has access to their identity.”
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