The EU General Data Protection Regulation has just about everyone paying attention by this point. Talk to any privacy consultant or vendor, and they'll tell you: Business is good. But there's one group, in particular, that has both a lot at stake and a lot of unknowns to contend with ahead of May 2018, and that's the ad tech industry. That was clear at yesterday's session, "What Third-Party Compliance Will Look Like for Ad Tech," held at the Privacy. Security. Risk. conference in San Diego, California, where there were at times more questions than answers. Privacy Advisor Editor Angelique Carson, CIPP/US, was in the room and has the details of what the landscape looks like going forward, as GDPR comes into force and the ePrivacy Regulation comes into focus.
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