Without a doubt, the emergence of “Pokemon Go” has made a splash in the privacy world. From regulatory and lawmaker inquiries to real-world, unexpected privacy invasions, the game appears to be just the beginning of a new virtual reality paradigm. And though Google Maps and Niantic — the game’s developer — have honored most take-down requests from mis-tagged locations, the “real danger is that, due to the incredible popularity in a very short period of time, many imitators are looking to cash in on the location-based gaming craze.” In this post for Privacy Perspectives, Intel Senior Attorney Diana Jimenez and Group Counsel of IT, Privacy & Security Daniel Christensen, CIPM, CIPP/US, CIPT, discuss what is needed to protect personal data while allowing this exciting new innovation to thrive in the marketplace.
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