The advertising technology space has hit a crossroads with its privacy practices and regulatory compliance. A common thread among issues is user consent, which raises tough questions related to the “opt-in versus opt-out” argument and whether consent places too great a burden on consumers. Professionals entrenched in the adtech privacy conversation will convene at a breakout session Thursday to discuss potential solutions to this consent conundrum and other issues plaguing the industry, including so-called “dark patterns,” which the IAPP’s Jennifer Bryant explored and expanded upon here.
Read More
Comments
If you want to comment on this post, you need to login.