In an op-ed for AdExchanger, Alliant Chief Innovation Officer Donna Hamilton discusses why data clean rooms "are not the be-all and end-all" solution to balancing privacy compliance and data sharing. Hamilton offered a rundown of factors advertisers and marketers should consider regarding their business and compliance needs before landing on clean rooms, including purpose limitation and certified compliance tactics. Editor's note: The IAPP's Joe Duball explored the privacy impacts stemming from increased use of clean rooms.
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