Acxiom’s release of AboutTheData.com has been touted as a step forward for online data transparency, as it’s now possible to know what Acxiom and other data brokers likely know about you. But people are finding that Acxiom doesn’t seem to know much about them at all. And what they do know is wrong. In this installment of Privacy Perspectives, Jedidiah Bracy, CIPP/US, CIPP/EU, explores the impact the bizarro world of data brokerage could have on public perceptions of behavioral advertising and online tracking, and why this whole thing just might backfire.
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