Data ethics have become part of a global conversation among privacy professionals, receiving unprecedented attention worldwide. In fact, it was the theme of the international commissioner’s conference in October. While companies amass data on consumers worldwide, a recurring issue is how that data is analyzed and utilized to drive innovation. One company that seems to be taking the cue is Acxiom, a database marketing company. In this article for The Privacy Advisor, Molly Hulefeld spoke to Acxiom Chief Data Ethics Officer Jordan Abbott, CIPP/E, CIPP/US, CIPM, to see how his team incorporates an ethics-by-design approach.
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