The U.K. Information Commissioner's Office released a Draft Code for Direct Marketing that could alter the advertising ecosystem. The COVID-19 pandemic has resulted in more people buying products online. Pseudonymization under the EU General Data Protection Regulation may be able to help balance direct marketing efforts and protect consumer privacy. Join the IAPP April 30 for this sponsored web conference as Anonos CEO and General Counsel Gary LaFever discusses the benefits of pseudonymization and the role it can play in direct marketing.
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