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“Wearable technology is now a stand-alone business category,” writes Evidon Chief Privacy Officer Todd Ruback, CIPP/US, CIPP/E, CIPP/IT, “with Nielsen estimating that 15 percent of consumers are already using some form of wearable tech.” Ruback notes how quickly and easily wearables will integrate into our daily lives, and with that, once wearables such as smartwatches become more widely used, “the digital marketing industry will figure out how to be part of the experience.” In this post for Privacy Perspectives, Ruback looks into the rise of smartwatches and suggests what can be done, without reinventing the wheel, to address any privacy concerns while allowing the marketing industry to take part in this burgeoning industry.
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