A potential class-action lawsuit against ESPN for allegedly violating the Video Privacy Protection Act (VPPA) has been dismissed by a federal judge, MediaPost reports. U.S. District Court Judge Thomas Zilly said the court papers did not contain enough facts to back up claims the company disclosed a plaintiff’s name to a third party without his consent. Zilly said the transmission of “anonymous” data—in this case, the serial number of plaintiff’s Roku device—to Adobe for data analytics is not a violation of the VPPA. Zilly added, “Even if Adobe does 'possess a wealth of information' about individual consumers, it is speculative to state that it can, and does, identify specific persons as having watched or requested specific video materials.”
Full Story