CNBC reports that increased consumer awareness has helped bring voice data privacy to the forefront just as companies begin rolling out advances in voice technology and partnerships to complement customer interaction. With companies like Google, Amazon and Apple hoping to broaden the reach of voice technology, some have raised concern over people unknowingly interacting with artificial intelligence and have warned of its impact on enhanced advertising. A study by analysis firm Juniper Research found that over the next four years, smart speakers are expected to be in 55 percent of U.S. households and estimates that $19 billion will be spent in voice advertising.
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