MediaPost reports Vizio has agreed to pay $17 million to settle a class-action lawsuit alleging the smart TV manufacturer violated privacy laws. Vizio was accused of breaching the Video Privacy Protection Act and other privacy laws by sharing consumer information with ad-tech companies and data brokers without their consent. The company unsuccessfully argued the VPPA only applies to companies that rent or sell content rather than device manufacturers. As part of the settlement, Vizio will be required to display notices on-screen informing users of any data collection and giving consumers the ability to either opt in or out of the practice.
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