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Daily Dashboard | Verizon Media rolls out cookies alternative Related reading: Notes from the IAPP Europe Managing Director, 22 Jan. 2021

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MediaPost reports Verizon Media launched ConnectID, an identity solution for the advertising technology industry that functions without third-party cookies. The solution runs off direct relationships Verizon has with 900 million global consumers across its 30 brands. Verizon estimates ConnectID, available now in the U.S., Asia-Pacific and Latin American markets, has delivered a 33% jump in performance for ad campaigns.
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