During a discussion on "surveillance-based advertising" hosted by the Transatlantic Consumer Dialogue, U.S. Congresswoman Lori Trahan, D-Mass., and Member of European Parliament Alexandra Geese said consumers are unaware of the extent their actions are tracked online and how large platforms use that data for targeted ads. Trahan and Geese addressed issues presented by surveillance-based advertising, the role regulation can play in protecting consumers and whether an all-out ban is the way to go. IAPP Staff Writer Jennifer Bryant has the details.
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