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Daily Dashboard | US cloud services seeing major growth in Europe Related reading: A view from Brussels: Behavioral advertising is an unstoppable current

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The Wall Street Journal reports on the growth of U.S. cloud computing businesses in Europe, despite pressure on European companies to keep sensitive data within the continent. The U.S. growth stems from European companies moving cloud computing needs to outside providers, with American organizations offering lower prices and the ability to rapidly put out new services and upgrades. Four U.S.-based businesses, for example, own 40 percent of the European market share, and more than a dozen new U.S. data centers have been built in Europe over the past couple of years, convincing European businesses U.S. providers can protect their data. “On paper, European companies should be poised to take advantage of this growth. But they are less nimble,” said RBC Capital Markets Senior Analyst Jonathan Atkin. (Registration may be required to access this story.) Editor’s Note: The IAPP will be hosting a Cloud Controls Matrix Foundation workshop at the Privacy. Security. Risk. conference from Sept. 13-16 in San Jose, California.
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