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The U.K. Information Commissioner’s Office fined catalog retailer Easylife 1.48 million GBP for using personal information of nearly 150,000 customers to target them with advertisements. Easylife, which sells household goods, was fined 1.35 million GPB for predicting customers’ medical conditions using their data without consent and targeting them with “health-related products." The company also received an additional fine of 130,000 GPB for making more than 1.3 million “predatory direct marketing calls.” The ICO found 80 of 122 items Easylife sold were “trigger products” the company would use to profile customers.
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