The Information Commissioner's Office (ICO) has served digital marketing company Reactiv Media Limited with a £50,000 fine after an investigation revealed it had made unsolicited marketing calls to individuals who had registered with the UK Telephone Preference Service (TPS).
The TPS is a national registry where individuals can lodge their mobile and land-line telephone numbers to signify they do not wish to receive unsolicited marketing calls. Organisations are therefore required to consult the registry before undertaking such telemarketing campaigns.
It is understood that between November 2012 and December 2013, the TPS received 481 complaints from individuals who had received unsolicited calls from Reactiv despite registering with the TPS. The ICO also received 120 complaints.
The Monetary Penalty Notice or Reactiv is available here.
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